Our name is inspired by the Ripper extraction tool used in mining. In mining the Ripper is brought in to break up practically any hard surface as well as difficult areas that cannot be broken up by other means in order to extract the nugget/gold/minerals that lie beneath. 

      Our process follows suit and commands the same results. We dig deeper than your brief (the surface layer), questioning rationales, motivations, your numbers, to extract the nugget - the core problem that you need to solve or goal you need to achieve, as well as the real essence of your brand. This helps us produce a much better outcome, and helps you go further.